How to improve your website and attract the right clients

About the session 

Your website should do more than show that your business exists. It should help people understand what you offer, build trust, and support them to take the next step.

This practical session is designed for small and growing businesses that want to review and improve their website. You will learn how to look at your website from your customer’s point of view, identify what may be stopping people from getting in touch, and make practical improvements to improve clarity, trust, and enquiries.

The session will cover homepage messaging, service pages, calls to action, trust signals, mobile usability, and Google visibility. You will also learn how your website supports your wider marketing activity. 

Who Should Attend

These sessions are suitable for:

• Small business owners with an existing website
• Growing businesses that want to attract the right clients
• Business owners who feel their website no longer reflects their current offer
• Service based businesses that want to explain their value more clearly
• Local businesses that want to improve trust and online visibility
• Businesses preparing to invest more time or budget into marketing

No advanced technical knowledge is required.

By attending this session you will

• Understand the role your website plays in supporting enquiries
• Learn how to review your website from a customer’s point of view
• Identify what may be limiting enquiries or engagement
• Improve how you present your services and value
• Learn how to use trust signals to support credibility
• Understand how your website and Google Business Profile work together
• Create a clear and practical website improvement plan

Places are limited. Register now to secure your place and receive practical support to strengthen your business online.