Pricing Your Products and Services

About the session 

Not sure how to price your products or services? This session will help you understand how to set prices that cover your costs and reflect the value of what you offer.

You will explore practical pricing approaches used by businesses today, including simple models and how customers respond to pricing. The session will also highlight common mistakes and help you take a clearer, more structured approach to your pricing. You can bring your own product or service to start reviewing your pricing during the session.

Who Should Attend

• Individuals planning to start a business and need to set their initial prices
• Existing business owners who want to review or adjust their pricing
• Those unsure if their current pricing reflects their costs and value
• Anyone looking for practical guidance on pricing decisions

By attending this session you will

• Understand the key principles of pricing products and services
• Learn how to set prices based on costs and value
• Explore simple pricing models used in business
• Understand how customers respond to pricing
• Identify common pricing mistakes and how to avoid them
• Leave with clear next steps to review or set your prices