Marketing Your Business: Strategies to Reach and Engage Your Audience

About the event

Kickstart your business journey with this engaging and interactive seminar designed specifically for new and aspiring entrepreneurs.

If you are putting time into promoting your business but not seeing consistent results, this session will help you take a step back and refocus your approach.

This practical, in person workshop brings together marketing and networking, giving you the space to clarify your message, review your current activity and connect with other local businesses.

The session is structured in three focused 3 parts to help you make immediate improvements.

Part 1. Clarifying your message 

• Who you most want to attract

• What problem your audience is trying to solve

•  What your main offer is right now

•  Why customers choose you

• How you can optimise your presence with tools such as a business website, and what it provides, to your social media strategy and the key platforms to suit your business' customer demographics.

• How you can stand out in the online space better than  your competitors

• How to embrace new tools such as AI

Part 2. Strengthening your digital presence

• Where people are most likely to find you online

• How clear and trustworthy your digital presence is

• Which digital channel to prioritise

• One key improvement you can make this month

Part 3. Networking and connection

You will have the opportunity to connect with other local businesses, share what you do and build relationships in a supportive environment.

What you will take away

• Clearer direction for your marketing

• A more focused and manageable approach

• Practical actions you can apply straight away

• New connections with other local businesses

 Personalised 1:1 Support

Following the workshop, attendees can access one to one support with a business adviser or digital business adviser to help apply the learning to their own business.

For more information about our business support programme contact: business.enterprise@redbridge.gov.uk